Just a slight observation about a commercial that is airing this Christmas season. Gucci Inc. could be promoting promiscuity in their selling of “Gucci Guilty” fragrance. The commercial in the video is the extended version of the television commercial. Children are seeing the short advertisement and towards the end, sees another hand touching the woman, who is lying in bed with a man. Even if it’s two men and a woman, or two women and a man; it’s a threesome. Now, what would you say to your child if they ask about this relationship?
Is Gucci suggesting that little kids buy cologne that may suggest that their Mom and Dad “get-it-on” with another person? What was their advertising campaign department trying to say - that a threesome is the way to go? Did it do its job? But what about the promiscuity that the ad is spreading to our younger demographic audience?
We know that the two female models in the ad (Vera Van Erp and Julia Hafstrom) may not be taking a bath with male (actor, singer-songwriter, and director) Jared Leto, nonetheless, the hand that appears to be stroking the woman, at the end of the of the commercial, leaves much to the imagination.
Is Gucci Guilty fragrance the reminder that you want under your Christmas tree this year? As the hashtag implies, is Gucci Not Guilty?