Ever hear the expression, “It takes money to make money”? Here are a few more tips on starting your own business:
1. Don’t be afraid to step out of the boat. Take a chance, but don’t put you and your family at risk. Make sure that you can afford to do without some things, but don’t sacrifice the necessities of life – food, a roof over your head, health, family time (sure a new business takes time to develop, but it shouldn’t be at your family’s expense), and time with the things of God.
2. Advertise, advertise, and advertise some more. People have to know the who, what, when, where, why, and the how of your business. Advertise first and then allow word of mouth to help push the advertisement. If someone sees your ‘ad’ then they may pass the word on to someone else. Keep your company’s name out there. Remember, there is always someone out there who hasn’t heard about you.
3. Save some funds to offset the lean times. Be able to pay your bills, even if there’s no income for a while.
4. Be in agreement with your spouse about all business decisions. If you can’t come to a mutual agreement, then come to a compromise.
5. Above all else, make sure that you pay off your debts to others and know when it may be time to seek something else. To quote a song sung by Kenny Rogers, “You got to know when to hold ‘em, know when to fold ‘em, know when to walk away, and know when to run…”
To read more – get the book: “Bent But Not Broken” by Ms. "V" (Victoria Thomas Poller)
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